Wednesday, August 31, 2011
"Back to the Start"
Coldplay's song "The Scientist" is performed by Willie Nelson in this new short (2:20 minute) film entitled, "Back to the Start" and posted on YouTube. The animated film, by film-maker Johnny Kelly, depicts the life of a farmer who slowly turns a family farm into an industrial animal operation before opting for a return to a much smaller scale operation. Both the film and the soundtrack were commissioned by Chipotle, so there is a very innocuous add placement for chipotle.com at the end of the piece, along with the message, "Cultivate a Better World."